May 25, 2010 Sporting Health Group (SHG) entered the field. Our first assignment was assisting the Football Association ahead of the South Africa World Cup, providing strategic and sports science support. This was shortly followed by our first official recruitment search for Liverpool Football Club, a reorganization of their performance and medical team resulting in 11 new roles for the club after a global search. Our success continued into 2011 with our first US brief for a leading NBA franchise, gaining its competitive advantage through acquiring new skills from outside the NBA – this was a slam dunk for Sporting Health Group and the franchise.
Since our inception SHG has created several world firsts for sporting teams internationally. We continue to break barriers to ensure our clients stay at the top of their game.